Resource
How to track wedding venue lead sources.
If you don't know which channels create booked weddings, you're guessing on marketing spend. Here's the attribution venues actually need.
In this guide
Key steps and ideas.
Tag every inquiry
UTM tags on every link and source field on every form.
Track to booked, not to inquiry
An inquiry is not a booking — the metric that matters is downstream.
Measure cost per booked wedding
Spend per channel divided by booked weddings, not by leads.
Re-evaluate quarterly
Channels shift season to season.
Kill what isn't working
Most venues spend on three channels that work and four that don't.
Common questions
Questions venue operators ask.
See GatheringBook in your venue's workflow
Book a 30-minute walkthrough or request pricing tailored to your venue size.